Brasília é a 3ª em consumo de artigos home decor
- ABCasa
- 3 de jul. de 2024
- 1 min de leitura
Brasília se mantém no top-3 das cidades que mais consomem de artigos para casa e decoração em todo o Brasil, conforme revelado pelo mapeamento realizado pela ABCasa (Associação Brasileira de Artigos para Casa, Decoração, Presentes, Utilidades Domésticas, Festas e Flores) em colaboração com o IEMI (Instituto de Estudos e Marketing Industrial).
Desde 2019, a capital do país vem ocupando a terceira posição no ranking, contribuindo com 2,6% do consumo total da categoria em 2022. Brasília está atrás apenas das cidades de São Paulo e Rio de Janeiro.
O estudo também indica que as cidades da região Centro-Oeste apresentam um significativo potencial de crescimento para o varejo de artigos para casa, com uma participação de 11,3%. Brasília está à frente de outras capitais brasileiras como Porto Alegre (4ª), Belo Horizonte (5ª), Salvador (6ª), Curitiba (7ª), Recife (8ª), Fortaleza (9ª) e Goiânia (10ª).
A força do setor na economia nacional
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