Market Intelligence
Transforming knowledge into business strategy
ABCasa's commitment is to promote initiatives that boost the growth of the home goods sector, in the segments of decoration, housewares, textiles, gifts and stationery, parties and flowers in Brazil.
Our Market Intelligence area gathers and analyzes geodemographic, economic, consumer, and trend data to provide studies that help our members, companies, and professionals better understand the performance and opportunities in this sector.
In partnership with IEMI (Market Intelligence), we develop research that provides concrete and reliable information, essential for guiding business strategies.
Among them, the following stand out >>
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• ABCasa Sectoral Research: an exclusive study that gathers unprecedented information on the production and consumption of products in the sector in Brazil;
• Monthly Production, Retail, and Foreign Trade Thermometers: offer up-to-date and detailed data on sector performance. This information assists in making more assertive strategic decisions, allows for the identification of growth opportunities, and enables real-time adjustments to business actions, strengthening companies' competitiveness in the market;
• Consumer Profile, Habits and Preferences Research: a survey that reveals how the public behaves and consumes, helping companies and professionals in the sector to improve their communication, products and services.
Data on the sector's production.
64.6 billion
OF REAIS
IN PRODUCTION
28.4 thousand
UNITS
PRODUCERS
472.8 thousand
People directly employed
Data on the retail sector
114.9 billion
DE REAIS EM VENDAS
258.3 thousand
POINTS OF SALE
2.7 MI
EMPLOYED PEOPLE
Data on the sector's foreign trade.
2 BI
US$ IN IMPORTS
845 MI
US$ IN EXPORTS
Domestic Consumption
Class A
13.2%
Classe B
38.9%
Class C
29.6%
Class D/E
18.4%
*IEMI and ABCasa Sectoral Research based on 2024 data.