ABCasa
Founded in 2016, the Brazilian Association of Home Goods, Decoration, Gifts and Household Items - ABCasa operates with purpose, transparency and results to strengthen the home sector and connect the entire production chain, bringing together companies, suppliers, distributors, importers and qualified professionals.
As a non-profit organization, we work with a focus on excellence, innovation, and development, offering strategic support so that our more than 650 members can sell more, reduce costs, and improve the management of their businesses.
Our commitment is to drive the maturity and growth of the sector by promoting knowledge, conducting industry research, and organizing trade shows, congresses, and events that create real opportunities for networking and market expansion.
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• Mission: To promote the unity and strengthening of the represented segments, connecting companies, professionals, and partners for the sustainable development of the market, acting strategically and collaboratively with business institutions, government agencies, and representative entities, driving opportunities, innovation, and collective growth.
• Vision: To be the largest, most efficient, and inclusive representative entity in the sector, acting as a driver of its continuous and sustainable development.
SECTOR DATA
Sectors we represent
Decorative objects, furniture, paintings, mirrors, sculptures, vases, candles, air fresheners, lamps, and picture frames.
Mugs, bags, backpacks, notebooks, diaries, pen holders, creative stationery items and gifts in general.
Table setting, kitchen utensils, pots and pans, containers, everyday products, and organizers.
Party supplies, Christmas items, seasonal celebrations, and social events.
Arrangements, baskets, mini-gardens and vertical gardens.
Pillows, rugs, curtains, bedding, table linens, and bath linens.
DECORATION
HOUSEHOLD UTILITIES
FLOWERS
GIFTS AND STATIONERY
TEXTILE
PARTIES
MISSION
To promote unity and strengthening of the represented segments, connecting companies, professionals and partners for the sustainable development of the market, acting strategically and collaboratively with business institutions, government agencies and representative entities, driving opportunities, innovation and collective growth.
VISION
To be the largest, most efficient, and inclusive representative body for the sector, acting as a driver of its continuous and sustainable development.
Ethics
Always act with integrity and commitment.
Respect
Treat each person with empathy and consideration, valuing relationships based on reciprocity and trust.
Responsibility
To take our commitments seriously and with dedication, maintaining self-criticism above any external demands.
Together for the market
We believe in the power of unity; together we are much stronger and more capable of transforming the sector.
Transparent
Maintain clear and open communication, sharing information truthfully.
Excellence
Continuously striving for excellence in everything we do, ensuring quality and progress in every initiative of the association.
Executive Board
President: Eduardo Cincinato (Cromus)
Vice President: Pierre Sarruf (King of Haberdashery)
Chief Financial Officer: Albert Cayeri (Mabruk)
Executive Directors:
Cássio Berbari (P2Home)
Felipe Lucatti (Lucatti)
Marcos Cavalli (Murano Crystals)
Patricia Hassid (Thay Thay)
Fiscal Council
President: Maria Luísa L. Ferreira (Mello Tecelagem)
Advisor: Mario Luiz Correia (Party Themes)
Advisor: Marcelo Paulino de Oliveira (MP3 Imports)
Ethics Committee
President: Helvio Costa (Ultramarine)
Advisor: Luís Carlos Felber (Cortbras)
Advisor: Jorge de Melo (De Melo)